Updated: Nov 11, 2020
I know for certain I’m not the only one out there who overthinks what kind of content they are creating and if it’s “good enough” to make it public. I’m new to working in the social media world and because of that, I’m not as confident as maybe someone who has been working in social media for years. I stress that the content I create isn’t going to do well in terms of “likes”. Instead of stressing about if other people like it or not, don’t you think we need to just worry about if we like it? If I don’t like something I do, why would I make it public?
There are a million and one articles and blogs on “how to make the perfect content”, or “follow these steps to creating great content”. That can be overwhelming in so many different ways. Social media algorithms are a thing and can really mess with your head. But, what are social media algorithms anyway? They are a way to sort posts’ in a user’s feed based on relevance instead of a publish time. Depending on who and what you interact with most on social media will be put first in your feed. Marketers, such as myself, constantly try to adapt to these algorithms because they are constantly changing.
More often than not, we are overthinking the content we are creating and making public. We tend to care too much about what other people think, on and off social media. Life would be so much easier if we just created content that we liked. With that being said, instead of thinking about creating content, trying to perfect your content, and stressing about how your content will get through the algorithms, just create the content that you want to create.