BAR 32 - CHOCOLATE & COCKTAILS
A bold brand built for indulgence, play, and premium chocolate.
Bar 32 is more than a chocolate shop—it’s an experience. Built around Tanzanian cacao, Bar 32 crafts small-batch chocolate in-house using the finest ingredients available: Maldon sea salt, Marcona almonds, Luxardo cherries, and more. At their cocktail bar, desserts and drinks are infused with their own chocolate, allowing chefs and mixologists to get playful with bold, unexpected pairings.
Beyond the bar, Bar 32 offers an at-home line of products including hot chocolate tins, brownie mix, cookie dough, dark chocolate candles, and signature bars—extending the experience into homes, gifts, and everyday indulgence.
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WHAT WE DID
Bar 32 needed a brand as strong, flavorful, and elevated as the chocolate itself. We partnered with them to build it all—from the name to the packaging and digital storefront.
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Name Creation – Brand naming rooted in sensory and concept
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Brand Identity – Logo, color system, typography, and visual language
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Packaging Design – Chocolate bars, retail items, gift sets, and product lines
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Mural Design – Large-scale interior artwork to define the space
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Website Design & E-Commerce Build – Shopify setup with storytelling and sales flow
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Digital & Print Collateral – Menus, signage, cards, POS assets
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Photography – Product and lifestyle shoots by Roger Dean
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Social Media Management – Strategy, content creation, and platform growth
