DEL RAY - NEW JERSEY

A groovy new look for a modern THC lifestyle brand.

Del Ray is a THC beverage brand born in New Jersey, built for good times, clear vibes, and a clean high. With a product designed for relaxation, connection, and creativity, the brand needed a visual identity to match its lifestyle-forward mission. Moyer Design Co. was brought in to create a full-spectrum design system—something eye-catching, elevated, and ready for retail.

WHAT WE DID

We worked with Del Ray from the ground up, building a design system that would hold strong on shelves, screens, and in-store displays.

Brand Identity – Logo, color palette, typography, visual language
Illustration System – Custom flavor illustrations to distinguish SKUs
Package Design – 4-pack + 12-pack designs across three core flavors
Can Design – Individual cans for each flavor with vibrant, iconic visuals
Marketing Collateral – Banners, in-store displays, and promotional materials
Branded Imagery – Product mockups and content direction for campaigns