From Pop-Up to Permanent

Presley's Cocktail Bar

Presley’s started as a mobile cocktail bar and quickly became a movement. What began as a retrofitted trailer serving curated cocktails at private events evolved into a brick-and-mortar bar in downtown Easton, PA. Moyer Design Co. built the brand from scratch—guiding its identity, design, operations, and marketing to create a vibe-driven business that’s now a staple in the region. From pop-up to permanent, Presley’s proves that when a concept is clear and execution is sharp, anything is scalable.

01. THE VISION

The Vision A fresh take on Mexican comfort food—La Maya was built to be more than a restaurant. It’s a living brand, designed to feel like a destination. Moyer Design Co. led the concept from idea to execution, blending culture, community, and creativity into a fully immersive experience.

02. BRAND & DESIGN

Logo, interiors, vibe, voice everything built with intention. A seamless blend of modern design and authentic storytelling.

Custom branding package
Full interior build-out & furniture sourcing
Site design with curated flow & energy
Merch, menus, signage—all cohesive

03. MENU & PRODUCT DEVELOPMENT

We created menus that match the brand’s soul—from bold, shareable dishes to a cocktail list guests crave.

Fully costed food and drink programs
Profit-optimized menu design
Local sourcing strategies
Signature tequila collaboration (La Maya Tequila)

04. MARKETING & LAUNCH

From soft open to sold-out weekends, the brand took off fast.

Launch campaign with full creative direction
Social growth from 0 to 4,000+ in 12 months
Strategic influencer partnerships & local press
Monthly content & brand storytelling

05. OWNERSHIP & OPERATIONS

We built the back end to be just as beautiful.

Operational consulting and team training
Cost control systems (COGS, labor, inventory)
Payroll, permits, vendor systems
Scaling roadmap & financial projections

06. INVESTOR RETURNS & GROWTH

Numbers don't lie.

50% payback to investors within 12 months
Positive monthly cash flow after 2 months
Expansion strategies underway

07. What We Delivered A Brand That Moves.

Presley’s isn’t just a cocktail bar—it’s an experience. Moyer Design Co. brought it to life with end-to-end strategy, creative, and operational systems that let it grow fast without losing soul. From mobile to mainstay, this brand proves what happens when design meets demand.