UNDER WRAPS - SALT LAKE CITY, UT
A modern Japanese-inspired brand rooted in tradition, built for Salt Lake City.
Chef Tyler came to us with a vision: a fast-casual concept inspired by his time studying culinary arts in Japan. With tradition in mind and bold flavor at heart, Under Wraps was born. Our job? Translate his experience and culture-driven concept into a brand that felt authentic, modern, and unforgettable
WHAT WE DID
We partnered with Chef Tyler to bring the full Under Wraps experience to life, visually, physically, and digitally.
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Brand Identity – Logo, typography, color palette, iconography
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Menu Design – Print & digital menus with modern, minimalist flair
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Mural Art & Environmental Graphics – Custom artwork honoring Japanese culture and local flair
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Signage – Indoor & outdoor signage for a cohesive guest experience
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Interior Collaboration – Wallpaper & textile curation to support the brand vibe
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Photography – Interior imagery by Brogen Reed
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Website Design – Clean, UX-forward site for web ordering & brand storytelling
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Marketing Collateral – Flyers, social media assets, packaging elements
