XOMA - PULCATTA SPIRITS
An ancient tradition reimagined for the modern bar.
Xoma is a crisp, clean, and versatile spirit—neither mezcal nor tequila, but their older, tastier cousin: pulcatta. Handcrafted and sustainably produced, Xoma honors a 2,000-year-old tradition of pulque production in Mexico. Each bottle sold supports over 200 local farmers and helps preserve a cultural legacy.
Moyer Design Co. was brought in to shape Xoma’s brand from the ground up, positioning it for both modern consumers and mission-aligned partners.
WHAT WE DID
We designed a visual identity and digital experience that feels as elevated and unique as the product itself.
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Brand Identity – Logo, typography, color palette, visual system
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Label Design – Bottle label design with a clean, refined aesthetic
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Website Design – Story-driven site to educate and convert
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Digital Marketing Assets – Ads, social graphics, campaign visuals
